Online shops that sell, not just list products.
WooCommerce, Shopify, or headless with Next.js. Stripe, Netopia, EuPlatesc, MobilPay payments. Clean admin panel, vendor imports, conversion optimization. From RON 6,000.
What a working online shop looks like
A weak online shop costs you the same as a good one — but it doesn't generate sales. The difference is not in colors or product count, but in details: product page load speed, checkout clarity, smooth payment integration, ease of daily admin work.
We build shops on three stack types depending on scale and budget. WooCommerce for small-medium catalogs with familiar WordPress admin. Shopify for clients who want zero technical effort and a pre-configured shop. Headless with Next.js when you want premium performance and custom UX (instant filters, single-page checkout, B2B integrations).
In all cases, payments are configured correctly (Stripe RO, Netopia, EuPlatesc, or MobilPay based on volume), legal invoicing is respected (VAT, e-Invoice), and the admin is trained enough that your staff is not stuck at the first new account.
What you get
A shop ready to take the first orders on launch day.
- Product catalog with categories, filters, variants, multiple images
- Conversion-optimized product pages: zoom gallery, reviews, product FAQ, related products
- Cart + checkout with Stripe / Netopia / EuPlatesc / MobilPay (chosen by volume)
- Coupon and discount system (percentage, fixed, minimum threshold)
- Admin panel: orders, stock, customers, sales reports
- ERP / courier integration (Sameday, FAN Curier, DPD) if needed
- Automatic invoicing with ANAF e-Invoice (for RO clients)
- GDPR + returns policy + terms & conditions
- Full product SEO: Product schema, BreadcrumbList, dynamic sitemap
- 90+ Core Web Vitals performance even with hundreds of products
- Admin training (1–2 hours) for your staff + documentation
- 60 days of free post-launch support
Good fit if...
- You sell physical or digital products and want to grow online sales
- You have more than 10 products and want a professionally organized catalog
- You want real courier or ERP integration (Senior, Charisma, SAP)
- You care about SEO for product pages (Google Shopping, Product schema)
- You want performance and conversion, not just a "checkbox" shop
Not a fit if...
- You want to sell ONLY on marketplaces (eMAG, Amazon) — then you don't need your own site
- Under 5 physical products — a presentation site with an order form might be more efficient
- You want to copy a competitor exactly — we prefer optimizing for you, not copying
How the project unfolds
Six stages, each with concrete visible deliverables.
- 01
Discovery (1 wk)
Audit of existing products, order flows, required integrations. We decide the stack (WP/Shopify/headless).
- 02
Design + UX (2 wk)
Wireframe on homepage, listing, product, checkout. Figma mockups, 2 feedback rounds.
- 03
Tech setup (1 wk)
Hosting, payments, couriers, e-Invoice. Test with real small orders before catalog import.
- 04
Catalog import (1 wk)
Product import, category organization, variant configuration. Covers migration from old shop too.
- 05
Custom features development (1–3 wk)
Specific integrations, B2B flows, automations. Varies with requirements.
- 06
Launch + training (1 wk)
Final QA, staff training, analytics + Google Shopping/Merchant Center setup. 60 days support.
Technologies
- WooCommerce on WordPress — for catalogs of 10–500 products
- Shopify (Liquid or Hydrogen headless) — for clients who want zero tech effort
- Next.js + Stripe/Netopia headless — for premium performance and custom UX
- Algolia / Meilisearch for instant search on large catalogs
- SmartBill, Oblio, or direct ANAF e-Invoice for billing
- Sameday API, FAN Curier API, DPD API for shipping
Indicative pricing
Varies considerably with product count, flow complexity, and required integrations.
From RON 6,000 (Shopify configured, 20–50 products). RON 10,000–15,000 for custom WooCommerce with courier and ERP integrations. RON 15,000–20,000 for headless Next.js with custom UX.
Frequently asked questions
How long does it take to launch?
6–10 weeks for a standard shop. 10–14 weeks for complex cases (ERP imports, B2B flows, multi-vendor marketplace).
What payment processor do you recommend?
Stripe for international + RO via Stripe RO (higher fee but premium UX). Netopia or EuPlatesc for RO market at medium volume. MobilPay still valid for small business. We choose together based on estimated volume.
How does it work with ANAF e-Invoice?
We have 3 variants: direct integration (SmartBill, Oblio), local generation with manual submit, or direct API integration with ANAF SPV. We recommend SmartBill/Oblio for simplicity — costs 30-50 EUR/month and handles everything.
Can I manage products myself after launch?
Yes. For WordPress/WooCommerce and Shopify, the admin is native and easy. For headless Next.js, we integrate a clean admin (headless CMS or Shopify Admin behind).
How much is maintenance?
For a live shop, we recommend RON 1,200–2,500/month (instead of the RON 800 standard) — includes backups, security updates, uptime monitoring, catalog adjustments, periodic optimization.
Migration from another shop (eMAG, Magento, legacy)?
Yes. We migrate products, customers, order history (when possible), SEO redirects (very important — preserves Google authority). Additional cost RON 1,500–3,000.
Ready to open your online shop?
Tell us what you sell, how many products you have, and whether you already sell online. We reply in 1 day with a stack proposal and an estimate.