Custom apps

Web apps for the flows nothing off-the-shelf solves.

Admin tools, internal dashboards, B2B API integrations, automations. We build apps from scratch, adapted exactly to your processes. Next.js + React + PostgreSQL stack. From RON 10,000.

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When a custom app makes sense

There are apps that do almost everything you need. Notion, Airtable, Zapier, Make, Pipedrive. They work 80% of the time. The remaining 20% — unique flows, specific integrations, complex automations, UX designed for your staff — falls on you in Excel sheets and SaaS tools held together by fragile integrations.

A custom app makes sense when: (1) your repetitive processes consume daily hours; (2) integrations between existing tools cost more time than money; (3) staff works in 5 different apps when they should work in one; (4) you have a business opportunity with no tool on the market.

We build apps on a Next.js + PostgreSQL + Prisma stack — the combination that gives you both performance for end users and development speed for you. Modern auth (Clerk, Auth.js, or custom), file uploads (S3, Cloudflare R2), background jobs (Inngest, Trigger.dev), complete monitoring.

What you get

Production-ready app with all the pieces to operate it without fear.

  • Responsive web app (desktop + mobile)
  • Auth system: login, passwords, roles (admin/user/etc.), optional 2FA
  • PostgreSQL database with versioned migrations (Prisma)
  • REST or tRPC API (internal + optional public)
  • Required third-party integrations: ERP, payment gateways, communication, sync
  • File uploads with S3 / Cloudflare R2 / Vercel Blob storage
  • Background jobs and cron for automated tasks
  • Monitoring & alerting (Sentry, Vercel Analytics, custom logs)
  • Technical documentation + user guide
  • CI/CD with automatic deploy on push
  • Automatic database backups
  • 90 days of free post-launch support

Good fit if...

  • You have a specific business process that does not map cleanly to existing SaaS
  • You want to automate repetitive tasks consuming your team
  • You have complex integrations between systems (ERP, CRM, marketing tools) that now require manual copy-paste
  • You are building a new product (SaaS, marketplace, B2B platform) and need a tech partner
  • You value code quality and want to be able to keep development internal long-term

Not a fit if...

  • Your processes are solved with Notion + Zapier and you do not want to pay for a custom system
  • You want a ready-made product — we research for you, recommend, and implement the right SaaS at much lower cost
  • Budget is under RON 10,000 — serious custom apps start here even for something minimal

How the project unfolds

Serious discovery upfront, short sprints after, weekly visible demos.

  1. 01

    Deep discovery (2 wk)

    We understand your processes through staff shadowing and interviews. We document user stories, flows, edge cases. Output: tech spec we approve before code.

  2. 02

    UX design (2 wk)

    Wireframes on key screens, clickable prototype in Figma. We test with 2–3 real users before code.

  3. 03

    Development sprints (4–8 wk)

    1-week sprints with demo at the end. Staging accessible always. You can test each feature weekly, not just at the end.

  4. 04

    Testing & hardening (1–2 wk)

    QA with real users, bug fixes, performance optimization, security, dependency audit.

  5. 05

    Launch + training (1 wk)

    Production deploy, staff training, monitoring + alerts setup. 90 days free support for adjustments.

Technologies

  • Next.js (App Router) + React + TypeScript — frontend + API
  • PostgreSQL + Prisma — database with versioned migrations
  • tRPC or REST API — end-to-end type-safe
  • Clerk / Auth.js / NextAuth for authentication
  • Tailwind or CSS Modules for styling
  • Vercel for deploy + Edge Functions
  • Inngest or Trigger.dev for background jobs
  • Sentry + Vercel Analytics for monitoring

Indicative pricing

Custom apps vary enormously. We estimate exactly after the discovery phase.

Fromfrom 10,000 RON

From RON 10,000 for simple apps (internal admin tool, 2–3 screens, 1–2 integrations). RON 20,000–50,000 for complex multi-user apps with multiple integrations. RON 50,000+ for new SaaS products or large B2B platforms. Sprint-based payments.

Related projects

Selection from our portfolio relevant to this service.

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Frequently asked questions

  • How long does development take?

    Variable. Discovery + design: 4 weeks. Development: 4–16 weeks depending on scope. For large projects (RON 50,000+), we launch an MVP in 8–12 weeks and iterate from there.

  • Can I see progress during development?

    Yes. We work with always-accessible staging, weekly demo with your team, video walkthrough at every feature delivered. We do not work "in the dark".

  • Who owns the code?

    You. All code is in your Git repo (GitHub/GitLab/Bitbucket) with full access for you. You can always transfer development internally or to another provider — no lock-in.

  • What if my team wants to continue development?

    We document the architecture fully, write onboarding docs for new devs, hand over with a live Q&A session. Our stack (Next.js + Prisma + PostgreSQL) is industry standard — devs are easy to find.

  • Do you also handle maintenance after launch?

    Yes, recommended. Custom apps need dependency updates, bug fixes, constant small adjustments. Monthly cost RON 1,500–5,000 depending on complexity, as "developer on demand" with SLA.

  • Do you also work on open source or MVPs for startups?

    Yes. For early-stage startups, we can approach with a combination of payment + equity if the project excites us. Talk to us.

Have a flow that deserves its own app?

Describe the current process and the problem. We schedule a 30-min call to see if there is a fit before you commit to a full brief.

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